Dubai Summer Surprises (DSS) returns in 2025 with fantastic deals and exciting events across the city. It’s one of the best times of the year to enjoy shopping, dining, entertainment, and family activities in Dubai.
From late June through August, DSS offers unbeatable discounts and exclusive promotions at hundreds of shops, restaurants, and attractions. Whether you’re a local or visiting, there’s something for everyone to enjoy.
This guide will help you discover the best offers, live events, family fun, dining promotions, spa deals, and accommodation discounts available during DSS 2025. Get ready to make your summer unforgettable!
What is the ‘Dubai Summer Surprises’ festival?
Dubai Summer Surprises is a city-wide shopping and entertainment event held every summer in Dubai, typically running from June to August. It features major sales across malls and stores, live shows, family activities, prize giveaways, and special dining and hotel offers — all designed to make summer more fun and affordable.
For 2025, the festival is split into three key phases:
- Summer Holiday Offers (27th June – 17th July): This opening phase brings a mix of limited-time shopping deals, entertainment, and family-friendly attractions, making it ideal for residents on school break and tourists visiting during the summer.
- Great Dubai Summer Sale (18th July – 10th August): The core sales period of the festival, where shoppers can enjoy some of the biggest discounts of the year across fashion, electronics, homeware, and more in stores citywide.
- Back to School Promotion (11th August – 31st August): Aimed at families preparing for the new academic year, this final phase offers savings on school supplies, uniforms, kids’ clothing, and other essentials.
Also there is the Summer Restaurant week, which is running from 4th-12th July, where diners can take advantage of special cuisines and promotions.
When does Dubai Summer Surprises 2025 Start?
Dubai Summer Surprises (DSS) 2025 kicks off on June 27 and runs until August 31.
Shopping Promotions To Expect at Dubai Summer Surprises
During Dubai Summer Surprises, shoppers can enjoy discounts of up to 90% at major malls across the city, including The Dubai Mall, Mall of the Emirates, and City Centre Mirdif. The festival features promotions from a wide range of retailers — from high-street favourites to luxury labels like Gucci, Rolex, and Chanel — all at significantly reduced prices.
There are also generous offers on jewellery, including up to 70% off on diamond and pearl pieces, 50% off gold jewellery making charges, and even the chance to win 12-gram gold bars every week.
In addition to the massive sales, DSS hosts exciting raffles and prize draws, where shoppers can win luxury cars, gold, shopping vouchers, and holiday packages — simply by making qualifying purchases at participating outlets.
Discover more about shopping deals and experiences at The Dubai Mall.
Prizes To Expect at Dubai Summer Surprises
In Dubai, they do everything big — and that includes the prizes. From stacks of gold to brand-new cars, the giveaways during Dubai Summer Surprises are nothing short of extravagant.
There are so many prizes available for shoppers, we can’t list them all, but here are just a few examples of what’s up for grabs in 2025:
- Win 9 brand-new cars through the Dubai Shopping Malls Group raffle draws.
- 30 gold bars are up for grabs through raffles organised by the Dubai Gold & Jewellery Group, a long-standing participant in Dubai Summer Surprises. Shoppers can take part in these exciting jewellery promotions throughout the festival.
- AED 175,000 in jewellery vouchers can be won through the Visa Jewellery Programme.
- Spend AED 200 or more at participating outlets for a chance to win a brand-new SOUEAST SO6 car.
- Spend AED 200 at select malls to receive a digital raffle coupon to win one of nine Nissan Magnite cars.
Whether you’re shopping for fashion, tech, or school supplies, you might just walk away with something far more valuable.
Dining Deals to Expect at Dubai Summer Surprises
Summer Restaurant Week returns from 4 to 13 July as part of Dubai Summer Surprises 2025, bringing with it outstanding value across over 65 top dining spots in the city. Diners can enjoy two-course lunches from AED 95 and three-course dinners for AED 150, with exclusive set menus showcasing gourmet dishes, signature plates, and seasonal favourites.
It’s a great excuse to gather with friends, treat the family, or explore somewhere new — whether you’re after comforting Emirati classics, fresh Mediterranean seafood, or bold Indian, French, Japanese or Latin American flavours. The list includes local favourites like Al Fanar Seafood, Arabian Tea House, and Kabab Al Bastakiah, as well as international names such as Barfly by Buddha Bar, Couqley, and Nazcaa.
Bookings are now open exclusively via OpenTable’s Summer Restaurant Week page, so plan ahead to make the most of one of Dubai’s most exciting and flavour-packed dining events.
Live Events to Expect at Dubai Summer Surprises
During Dubai Summer Surprises, expect a thrilling mix of live events that bring energy and excitement to the city. The Opening Weekend Concerts (27th & 28th June) kick off with free performances at Festival Square in Dubai Festival City Mall, featuring America’s Got Talent’s dance crew Sabrina, Arab pop artist Reina Khoury, Emirati singer Abri & the Band, and singer-songwriter Noel Kharman. Over at City Centre Mirdif, enjoy Jordanian indie rock band Jadal, Syrian vocalist Al Shami, and roaming entertainers throughout the weekend.
Families can meet Dubai’s beloved characters, Modesh and Dana, for giveaways and photos at Ibn Battuta Mall (28th June) and The Outlet Mall (29th June).
For live music lovers, highlights include regional pop stars Jazziyat and Banah at Dubai Opera, Khaleeji-pop acts Miami Band and Mutref Al Mutref at Coca-Cola Arena, an Adele tribute show at Theatre by QE2, and modern dance spectacle We Call It Ballet at Zabeel Theatre. Lebanese indie band Adonis performs at Dubai Opera on 3rd July.
Comedy fans can catch Indian comedian Atul Khatri at Dubai College, Punjabi star Jeeveshu Ahluwalia at Jumeirah Zabeel Saray, and a Filipino comedy showcase at Dubai World Trade Centre.
These live events add a dynamic, entertaining layer to the festival, ensuring there’s something for everyone beyond the shopping and dining.
For the latest updates on live performances, cultural shows, and other events happening throughout Dubai during Summer Surprises, check the official Dubai Calendar here: https://www.dubaicalendar.com/.
Family Activities to Expect at Dubai Summer Surprises
Dubai Summer Surprises (DSS) 2025 offers unbeatable value for families with exclusive deals at top attractions across Dubai. Enjoy resident rates, family packages, free upgrades, and special perks for a fun, affordable summer.
Key highlights include:
- Over 7,500 Buy One Get One Free offers through the DSS Entertainer on dining, attractions, and more at venues like Wild Wadi, Motiongate Dubai, IMG Worlds of Adventure, Shake Shack, STK, At.mosphere, Black Tap, Real Madrid World, Bounce, Le Pain Quotidien, and Café Bateel
- Jurassic Café by VOX Cinemas at Mall of the Emirates celebrating the release of Jurassic World: Rebirth with themed activities and special events
- Family-friendly rates and packages at more than 15 top attractions
- Arts and imagination programmes at Al Jalila Cultural Centre
- Heritage and leadership camps at Etihad Museum and Al Shindagha Museum
- Archaeology-themed adventures for young explorers
- Hands-on seasonal camps at Dubai Municipality’s Children’s City
For the latest updates on family-friendly events and summer camps during Dubai Summer Surprises, visit the official Dubai Calendar at dubaicalendar.com.
Spa Promotions To Expect At Dubai Summer Surprises
Dubai Summer Surprises 2025 is the perfect time to treat yourself with exclusive spa promotions across the city’s top wellness destinations. Expect generous discounts on massages, facials, and holistic treatments, plus special packages designed to deliver maximum relaxation for less.
Many spas also offer complimentary upgrades, add-ons, and resident-only rates, making luxury wellness more accessible this summer.
For example, Address Hotels + Resorts is offering up to 20% off on spa treatments and retail during DSS, inviting guests to unwind at their award-winning hotel spas. Whether you want to escape the heat or recharge after a day of exploring, these spa deals provide a refreshing way to indulge without the premium price tag.
Accommodation Deals To Expect In Dubai Summer Surprises
Dubai Summer Surprises 2025 brings unbeatable value across the city’s hospitality scene, with exclusive summer offers available at more than 100 hotels. From luxury resorts to boutique stays, guests can enjoy special rates, room upgrades, complimentary breakfast, and added perks designed to make your summer getaway even more memorable.
For travellers seeking great deals, Zennova Holidays is offering special summer discounts on a range of Dubai accommodations. Be sure to enquire directly with them for the latest offers and personalised packages to suit your travel needs.
Wrapping Up Dubai Summer Surprises 2025
Dubai Summer Surprises 2025 promises an exciting and value-packed season for everyone. With incredible offers on shopping, dining, entertainment, and accommodation, it’s the perfect time to explore the city and enjoy new experiences.
Whether you’re looking for family fun, gourmet meals, relaxing spa treatments, or great hotel deals, DSS has you covered. Don’t miss out on the chance to make the most of this vibrant festival.
Be sure to plan ahead, book early where needed, and take advantage of all the amazing promotions to enjoy an unforgettable summer in Dubai.
